Uber primarily focused on the following metrics:
Gross Bookings: Uber tracks the total value of all bookings made on its platform, including ridesharing, food delivery, and other services. Gross bookings provide insights into the platform's transactional activity and growth.
Monthly Active Platform Consumers (MAPCs): Uber reports on the number of unique individuals who engage with its platform as consumers within a given month. MAPCs indicate the size and growth of the customer base.
Trips: Uber tracks the number of trips completed on its platform during a specific period. This metric represents the volume of rides taken and provides insights into rider engagement.
Core Platform Metrics: Uber may report on metrics specific to its core ridesharing platform, such as the number of active drivers, average trip duration, and average trip distance. These metrics help evaluate the health and efficiency of the core business.
Delivery Metrics: With the expansion of UberEats and other delivery services, Uber tracks metrics related to its food and package delivery segments. These metrics may include the number of food deliveries, average order value, and delivery partner engagement.
Driver Metrics: Uber monitors various metrics related to its driver partners, such as driver acquisition, engagement, and retention rates. These metrics are crucial for understanding driver supply and ensuring a balanced marketplace.
Safety Metrics: Uber emphasizes safety and may report on metrics related to safety incidents, driver and rider ratings, and feedback. These metrics reflect Uber's efforts to maintain a safe and trusted platform.
Market Expansion and Penetration: As Uber operates globally, it may report on metrics related to its expansion efforts, including the number of cities served, new market launches, and growth in specific regions.