PayPal primarily focused on the following metrics:
Active Accounts: PayPal tracks the number of active customer accounts on its platform. This metric indicates the size and growth of PayPal's customer base.
Total Payment Volume (TPV): TPV represents the total value of payments made on PayPal's platform during a specific period. This metric provides insights into the overall transactional activity and growth of the platform.
Net New Accounts (NNAs): PayPal reports on the number of new customer accounts added during a specific period, net of account deletions. This metric provides insights into the platform's customer acquisition and retention efforts.
Mobile Payment Volume: PayPal tracks the volume of payments made through its mobile app or mobile website. This metric provides insights into the adoption of PayPal's mobile payment solutions.
Merchant Metrics: PayPal may report on metrics related to its merchant base, such as the number of active merchants, merchant acquisition costs, and merchant retention rates. These metrics help evaluate the effectiveness of PayPal's merchant acquisition and retention efforts.
Engagement Metrics: PayPal tracks various metrics related to customer engagement on its platform, such as payment transactions per active account (TPA), the frequency of use, average transaction size, and conversion rates. These metrics provide insights into the overall health of the customer base and the platform's ability to drive transactional activity.
User Experience Metrics: Given the importance of user experience in PayPal's operations, the company may report on metrics related to user satisfaction and feedback. These metrics may include customer satisfaction ratings, customer support metrics, and feedback from user surveys.