Here are some metrics that Facebook (Meta) has historically tracked:
Daily Active Users (DAUs): Facebook tracks the number of unique individuals who visit its platform or use its apps on a daily basis. DAUs provide insights into the platform's reach and engagement.
Monthly Active Users (MAUs): MAUs represent the number of unique individuals who engage with Facebook's platform or apps in a given month. This metric indicates the size and growth of the platform's user base.
Family Metrics: Facebook reports on the combined reach and engagement of its family of apps, including Facebook, Instagram, WhatsApp, and Messenger. Family metrics may include aggregated DAUs or MAUs across these platforms to provide a comprehensive view of user activity.
Engagement Metrics: Meta tracks various metrics related to user engagement on its platforms, such as the average time spent on its platforms per user, the number of comments, likes, and shares, and the number of stories created. These metrics provide insights into the overall health of the user base and the platform's ability to drive engagement.
Advertising Metrics: Given the importance of advertising revenue to Meta's operations, the company reports on various metrics related to its advertising business, such as the number of advertisers, ad impressions, ad prices, and click-through rates. These metrics help evaluate the effectiveness of Meta's advertising products and the health of its advertising ecosystem.
Video Metrics: With the growing importance of video content, Facebook tracks metrics related to video consumption, such as the number of video views, watch time, and engagement with video content.
Safety and Security Metrics: Given the importance of user safety and security in Meta's operations, the company may report on metrics related to these areas, such as the number of content takedowns, fake accounts removed, and security incidents detected and resolved.