Booking.com primarily focused on the following metrics:
Room Nights: Booking.com tracks the number of room nights booked through its platform. This metric indicates the company's overall growth in terms of the number of bookings made on its platform.
Property Count: The total number of properties listed on Booking.com. This metric shows the company's expansion in the number of accommodations available on its platform.
Conversion Rates: The percentage of visitors to Booking.com who end up making a booking. This metric indicates the effectiveness of the company's website and marketing efforts in converting potential customers into actual bookings.
Customer Reviews: Booking.com tracks the number of customer reviews and ratings received for each property listed on its platform. This metric provides insights into the quality of the accommodations and the overall customer experience on the platform.
Mobile App Metrics: As an increasingly important channel for travel bookings, Booking.com also tracks various metrics related to its mobile app, such as downloads, user engagement, and conversion rates.
Cancellation Rates: The percentage of bookings canceled by customers. This metric can help identify potential issues with the booking process or the quality of the accommodations offered.
Advertising and Marketing Metrics: Booking.com tracks the effectiveness of its advertising and marketing campaigns, including metrics such as website traffic, click-through rates, and ad impressions.
#Booking.com