1. Clarifying Questions:

• What is the target geography for this web search engine?

• What is the budget allocated for designing and launching this web search engine?

• What is the timeline for developing and launching this web search engine?

• Is this web search engine targeted at a specific platform, such as desktop or mobile?

2. Business Objective:

• The objective of this web search engine is to provide a safe and age-appropriate search experience for children below 18 years old.

3. User Type and User Problems:

- User Type: Children below 18 years old

- User Problems:

• Inappropriate search results that contain adult content

• Difficulty in understanding complex search queries

• Lack of parental controls to restrict access to certain types of content

- Prioritization:

1. Inappropriate search results

2. Lack of parental controls

3. Difficulty in understanding complex search queries

4. Solutions and Prioritization:

- Solutions:

• Implement an age-appropriate filter to remove adult content from search results.

• Develop parental control settings to allow parents to restrict access to certain types of content.

• Simplify search query language and provide suggestions for commonly searched terms.

- Prioritization:

1. Implement an age-appropriate filter

2. Develop parental control settings

3. Simplify search query language

5. A/B Testing:

• To quantify the impact of the web search engine and make a launch/no launch decision, we will conduct an A/B test comparing the performance of the child-friendly web search engine with the existing Google search engine.

• We will randomly assign users to either the experimental group (child-friendly search engine) or the control group (existing Google search engine).

• We will measure user engagement metrics such as time spent on site, number of queries per session, and bounce rate for both groups.

• If the child-friendly search engine outperforms the existing Google search engine, we will launch the product.

6. Summary:

• The objective of this project is to provide a safe and age-appropriate search experience for children below 18 years old.

• We will prioritize user problems such as inappropriate search results and lack of parental controls to restrict access to certain types of content.

• Our proposed solutions include implementing an age-appropriate filter, developing parental control settings, and simplifying search query language.

• We will conduct an A/B test to quantify the impact of the web search engine and make a launch/no launch decision.

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